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Join Jay and Dave, two Aussie guys who have cracked the $1million per year ad agency model as they discuss current trends in digital advertising as well as look back over what they did right and what they did terribly wrong on the BidPixel journey...
Episodes
Thursday Jan 30, 2020
Thursday Jan 30, 2020
In this episode, Dave and Dean talk about how crucial is a video in social media posting, creating audiences based on stories video viewers and where to get that extra funding for your advertising.
They also tackled on:
- Hints on using video on Facebook
- How to allocate funds towards advertising
- New to Facebook Business Manager: Audiences from stories views, copy/paste ad and ad set assets and more transparency with notifications in Business Manager
Listen to the full episode and don't forget to share it with someone who might need it.
Friday Jan 24, 2020
Friday Jan 24, 2020
TO HIRE OR TO UPSKILL — That is the question.
“We need to level up our digital marketing. Should I hire a professional or upskill my current team?”
Today, our guys, Dave (CEO) and Chris (One of our star Ad Managers) share with us valuable insights on hiring vs upskilling, whether or not you and your team are ready to be upskilled, and the different helpful tools your team can learn new skills from!
Friday Jan 17, 2020
Friday Jan 17, 2020
One of the biggest issues we see within BidPixel's customer base is eCommerce stores that get stuck in an endless cycle of running out of stock and having to use discounted pre-orders to get cashflow working.
The problem with discounting for pre-orders is:
Your consumers are left waiting weeks for the products they've ordered,
You lose 20-30% of your revenue instantly due to discounting,
Customers get used to your discounted prices and will hesitate to ever purchase full price,
You are continually chasing a positive cash flow in the business
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
In this episode, Dave and Jay discuss a question from Scott Kay regarding how to warm up a cold audience.
Dave and Jay discuss how to provide value to your audience as at the end of the day, your email or ad campaign is going to be a transaction of your content for their time. Does what you are producing align with your cold audience's needs and will the content provide enough value?
Thursday Jan 09, 2020
Thursday Jan 09, 2020
BidPixel's CEO, Dave Granfield takes us through his 14 tips for building a positive, winning team culture. Along the way, Dave will discuss the importance of knowing your company WHY? and how this can help your team look forward to turning up to work each day. BidPixel has grown substantially as an agency over the past couple of years and for Dave, the team culture has been an integral part of that success.
Tuesday Nov 26, 2019
Tuesday Nov 26, 2019
Are you a marketing manager stuck in the rut of trying to get your boss/s to commit more money towards moving from Traditional Marketing into Digital Marketing?
Bidpixel's Dave Granfield chats to Mireille Ryan about how to ask a boss/CEO/board for more budget towards digital in 2020.
Mireille is the CEO at SMMI 💡Social Media Marketing Institute and the Founder of Social Media Marketing Awards.
Friday Nov 22, 2019
Friday Nov 22, 2019
There are going to be winners and losers in the marketing and sales game and more often than not, the winners are the ones that actively adopt change.
Did you know that in the last 15 years, 52% of fortune 500 companies have disappeared?
Josh Oastler and Dave Granfield chat about this trend today and put the spotlight on one Aussie bricks and mortar brand that has gone under after over 166 years in business.
Monday Nov 18, 2019
Monday Nov 18, 2019
The internet just keeps on getting busier.
And as this happens, content is drowning in the bloody waters of a feeding frenzy. The true winners in 2020 are going to be the brands that swim out a little deeper, get some blue ocean around them and create a Conversion Rate Optimisation roadmap that'll get them noticed.
Join Dave Granfield and Josh Oastler for a chat about the top 6 tips for CRO in 2020.
Friday Nov 15, 2019
Friday Nov 15, 2019
👀 What are the 5 top Facebook ad strategies you need to be doing now AFTER Christmas ends.
💥 How to save money when everyone's credit cards are maxed out!
Jay and Dave from BidPixel cover their holiday season Facebook ad checklist to make sure ad accounts are setup for growth and profits.
👉🏼Ask us a TOUGH MARKETING QUESTION on our Youtube videos and we'll answer them live and give you a shoutout. 😃
Thursday Nov 14, 2019
Thursday Nov 14, 2019
👀 What are the 5 top Facebook ad strategies you need to be doing now BEFORE Christmas arrives.
💥 [Bonus] Our number one strategy to check before you run ads in one of the busiest times of the year.
Jay and Dave from BidPixel cover their holiday season Facebook ad checklist to make sure ad accounts are setup for growth and profits.
👉🏼Ask us a TOUGH MARKETING QUESTION on our Youtube videos and we'll answer them live and give you a shoutout. 😃