Marketing Ear Biscuits

Shifting Marketing Objectives

This week, BidPixel's CEO Dave Granfield and Senior Ad Account Manager Chris Mott, share how shifting marketing objectives can help your brand survive and thrive.

We discuss in-depth the strategies that BidPixel uses for Brand Awareness or TOF (top of the funnel) marketing.

We also talk about how to portion a funnel out so you don't just focus on conversion and retargeting but also feeding the funnel for more possible buyers and leads.

Check out the full video here and don't forget to subscribe to our Youtube channel here.

How Do You Get Contact Details When You've Never Tried to Before?

Here's to another week of learning from the all-star cast of BidPixel.

Dave, Jay, Josh and Callum talk about the following guidelines for this episode:

 

1. The importance of capturing customer details in any business
2. Lead Generation Timing
3. How Attentiveness with Leads can turn into Business

Stay tuned for more exciting and jam-packed episodes.

COVID-19: How to Win At Marketing Right Now!

Join Dave, Jay, Chris and Dean as they discuss how small businesses can turn a virus on its head and make sure your business comes out the other side with a few actionable steps to capturing the hearts and contact details of more people than ever...

 

Here are just some of the topics they tackled:

 

1. How to transition from physical store to online eCommerce
2. How to set up your online presence if you don't have a website yet
3. Facebook Ads Manager setup

Facebook Testing Phases and Bidding Process Explained

Dave is back again answering some of the tough marketing questions coming from our community.

Today’s questions include:

-       When running top-of-funnel ads on Facebook, what audience size and ad spend is appropriate?
-       What is the bidding process on Facebook?
-       PLUS the Auction and Delivery Best Practices.
 
It’s your last change to ask your toughest marketing question today for your chance to win $50,000: https://www.bidpixel.com/questions/

Long form copy or videos? Qualifying leads?

On today’s podcast, Dave answers some of the toughest marketing questions asked by our community.

Today’s questions include:

1. How to engage with an audience if it doesn’t come naturally?
2. How to you warm up a cold audience?
3. How do you say “no” to a potential customer?
   
   Ask your toughest marketing question today for your chance to win $50,000: https://www.bidpixel.com/questions/

Questions answered - Part 2 | Latest Strategies on FB ad structures & Creative Advices

In this weeks episode, Dave (CEO) tackles more questions sent in by our listeners.

 

He will be covering what to expect when starting with a new agency, talk about the latest strategies when it comes to Facebook ad structure and also chats about how to up your creative game on your socials without spending the big bucks.

 

Dave will also finish off with a couple of book suggestions that will help any business owner go next level.

 

Don't forget, we are in the last month of our $50k giveaway. If you haven't already, make sure you head to bidpixel.com/questions to find out how to enter.

Questions answered

You ask, we answer! Today, Dave Granfield (CEO) and Jay Janus (COO) checks in today to answer the following questions sent inas part of our Toughest Marketing Question giveaway!

 

Q1) When do you know the right time to scale up FB ads? Is there a right time?

 

Q)2 How do you tackle an advertising campaign you started, which has the purpose of securing current clients for a small business, rather than trying to find top of funnel and awareness?

 

Q3) How do you secure people who have already purchased from you before or are already in your nurturing sequence for the pure purpose of retaining them and making sure they don't go somewhere else?

 

So if you're a small business or run an eComm brand, this episode is filled nuggets of wisdom for you!

 

SEO for Shopify Tips: How to nail off-page ranking

In this episode, Dave catches up with Josh Rimmington again.

This time Josh is bringing is A-game to discuss how to use your 'Off-Page SEO' to improve the ranking on your website.

Josh will discuss the footprint you leave around the internet and how Google can use that to improve (or tank) your search rankings.

If you want to improve the SEO ranking for your Shopify store or any other website, then this episode is for you - and while you are at it, if you haven't done so yet, make sure you check out our previous episode where Josh talks everything 'On-Page SEO'.

Combine the knowledge from these two episodes and you will be on your way to nailing your SEO!

On page SEO for Shopify

Every business can benefit from good SEO so you are ranked high in a google search, particularly if you are in eCommerce.

In this episode, Dave Granfield (CEO of BidPixel) catches up with Josh Rimmington of JR Marketing Group to discuss the 6 best ways to improve the on-page SEO for your Shopify store.

There are a lot of agencies out there selling overnight success when it comes to SEO but in reality, it is a long term process.

If you run an eCommerce store and want to improve your SEO then this episode is for you!

The avalanche leads formula - John Dwyer Guest

"If we acknowledge that the front cover of a magazine or a book is the most important page in that magazine or book, then what do you think is the most important component, of course, of a website? It's the home page."

 

Let's have fun while learning a lot from the WOW Expert himself - John Dywer!

 

In this episode, Dave and John banter on all things related to marketing and strategy plans plus a list of steps in attracting a stampede of new leads.

 

Plus a FREE e-book from the master himself!