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![Activating cold audiences and promoting/marketing during natural adversities](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog3427927/facebook-ear-biscuits1500_300x300.jpg)
Tuesday Jan 14, 2020
Activating cold audiences and promoting/marketing during natural adversities
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
In this episode, Dave and Jay discuss a question from Scott Kay regarding how to warm up a cold audience.
Dave and Jay discuss how to provide value to your audience as at the end of the day, your email or ad campaign is going to be a transaction of your content for their time. Does what you are producing align with your cold audience's needs and will the content provide enough value?
Version: 20240320
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